PayAnywhere today announced that it will begin shipping its
wireless credit card reader for to retailers. Available for iOS, Android and
BlackBerry devices, the card reader works functions similarly to Square’s
credit card reader in that it connects directly to your device’s 3.5mm audio
jack. Transactions are handled using the PayAnywhere app, and are processed
wirelessly via your device’s 3G or 4G connection. IF you don’t have a
connection available, transactions can be stored and forwarded when a
connection becomes available.
When stopped by PayAnywhere’s booth here at CTIA 2012 and to
try the card reader and app out for ourselves and were impressed with how
intuitive and easy to use it was. The app features a basic menu from which
merchants can input their customer’s purchase information. The demo we tried
was set up for a food kiosk so we ran through a standard lunch purchase. We
bought a sandwich and drink, and simply tapped credit to pay with our credit
card.
PayAnywhere said its card reader is almost twice as long as
the competitions in order to improve its reading capabilities, and it certainly
worked well. We only ran into a short issue when the reader was seated on a
table and we couldn’t swipe the card all the way through, but during standard
usage (holding the device and swiping) it worked like a dream.
The biggest benefit PayAnywhere has going for it is that it
charges clients the lowest transaction fee in the eCommerce space, 2.69 percent
per swipe. The company has also chosen to provide its clients with the card
reader and app for free. Signing up for the service is free as well, making it
an attractive option for small business owners looking for an inexpensive way
to begin accepting credit and debit card transactions, something that
PayAnywhere says can boost overall sales by as much as 40 percent.
Keep an eye out for PayAnywhere at your favorite foodstand
in the coming months.
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